MINI Clubman Magazine Editorial
CGI Landscape design for MINI Clubman commercial editorial with Hendrik Schneider, Till Janz and PXGroup postproduction
With this project we wanted to create a setting that sat in stark contrast to typical car commercials that often employ either urban settings or pleasing green vistas. Instead we created a vast monocromatic landscape with an overcast brooding sky. We sought to elicit a more contained and reflective atmosphere conjuring a drive through a long night towards a forgotten utopian destination.
The editorial was featured in the French magazine Intersection with Dayton Williams from IZAIO modelling.