Fashion

MINI Clubman Magazine Editorial

CGI Landscape design for MINI Clubman commercial editorial with Hendrik Schneider, Till Janz and PXGroup postproduction

We designed and built an expansive CGI Landscape to be used as the backdrop for a MINI Clubman commercial editorial by Hendrik Schneider, Hendrik Schneider, Till Janz and PXGroup postproduction.

With this project we wanted to create a setting that sat in stark contrast to typical car commercials that often employ either urban settings or pleasing green vistas. Instead we created a vast monocromatic landscape with an overcast brooding sky. We sought to elicit a more contained and reflective atmosphere conjuring a drive through a long night towards a forgotten utopian destination.

The editorial was featured in the French magazine Intersection with Dayton Williams from IZAIO modelling.

Final comp by PXGroup

Final comp by PXGroup

Rendered landscape (pre-comp)

Rendered landscape (pre-comp)

Rendered landscape (pre-comp)

Rendered landscape (pre-comp)

Final comp by PXGroup

Final comp by PXGroup

Rendered landscape (pre-comp)

Rendered landscape (pre-comp)