Werkflow

MINI Clubman Magazine Editorial

We designed and built an expansive CGI Landscape to be used as the backdrop for a MINI Clubman commercial editorial by Hendrik Schneider, Hendrik Schneider, Till Janz and PXGroup postproduction.

With this project we wanted to create a setting that sat in stark contrast to typical car commercials that often employ either urban settings or pleasing green vistas. Instead we created a vast monocromatic landscape with an overcast brooding sky. We sought to elicit a more contained and reflective atmosphere conjuring a drive through a long night towards a forgotten utopian destination.

The editorial was featured in the French magazine Intersection with Dayton Williams from IZAIO modelling.

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